Snapchat $10 Billion Valuation 'Not Absurd', Says Twitter CEO

Have you heard? Snapchat has been valued at $10 billion.

It’s an amazing number. You can’t quite believe it. After all, Snapchat is just a bit of fun, right? One of those silly apps that gets a ton of buzz before disappearing up its own hype.

You know, like Yo.

Except there’s a couple of things you need to remember. One, Snapchat is insanely popular now amongst the key 18-34 demographic, with college students in particular eating it up.