Snap Reports Strong Revenue Growth in Q2, but Falls Short on User Growth Expectations

The platform saw 238 million daily active users and brought in $454 million in revenue

Snapchat added 9 million daily active users since last quarter. Snapchat, Getty Images
Headshot of Scott Nover

For the second quarter of 2020, Snap reported better than expected revenue growth. But its user base did not reach previous company projections.
The company’s revenue grew to $454 million, a 17% increase year over year for the same quarter. Snap CEO Evan Spiegel chocked that success up to “high levels of engagement on our service [that] are backed by years of investment in our self-serve advertising platform” and touted the company’s direct-response ad business and ecommerce efforts.
The company attracted 9 million new users, bringing the platform to a total of 238 million total daily active users, narrowly missing its quarterly goal of 239 million.
“While our revenue growth rate continues to be impacted by ongoing market disruptions, the fundamentals of our business are strong, and the high levels of engagement on our service are backed by years of investment in our self-serve advertising platform, which is helping our partners achieve success and grow their businesses in this uncertain environment,” said Spiegel in the earnings call Tuesday.
CFO Derek Andersen said that the “initial lift” in engagement Snapchat saw on the onset of the stay-at-home orders “dissipated faster than we anticipated.” Anderson also said Snap expects between 242 million and 244 million users in the third quarter.
Despite missing projections, Andersen said the company was “pleased” with consistent monthly user growth. However, Snap’s losses grew to $326 million in Q2 2020 as compared to $255 million in the year before. Unsurprisingly, Snap said it will not provide financial guidance for Q3 at this time, but Andersen said that he expects year over year revenue growth to be 32% through July 19.
However, he said, Q3 is typically bolstered by back-to-school trends, new film releases and live sports, some of which will return.
“Our best estimate at this point is that our full quarter revenue growth rate is likely to be below our quarter to date estimated actual growth rate, and as a result, we have built our internal investment plan based on revenue growth of approximately 20%,” he continued.
While Snap’s user base surpassed 100 million in the U.S. for the first time, the company emphasized its international growth, too, which it said was catalyzed by its redesigned Android app released last year. In India, for instance, Andersen said its daily active user base “more than doubled” over the past year. (Notably, TikTok was just banned from the subcontinent over national security concerns relating to its ties to China.)
In the past year, Snap has introduced a laundry list of new ad products: 

Snap has also invested heavily in augmented reality, original programming, games and mini apps. 
The company said that, on average, users opened Snapchat over 30 times every day in Q2 2020, and the “daily average number of Snapchatters watching Shows increased by over 45% year over year” for the quarter.
“Snap had a good quarter, considering the pandemic,” said eMarketer principal analyst Debra Aho Williamson. “The increase in user count in all of its regions is a positive sign, and it managed to beat financial analysts’ expectations for revenue, which is notable given that many advertisers pulled back ad spending during the quarter as they scrambled to deal with the effects of the economic shutdown in April and May.”


@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.