Snap Inc. VP of Sales Jeff Lucas Is Leaving the Company

It's part of the shift to programmatic

Snap Inc. vp of sales Jeff Lucas has left the company after less than two years. Photo: Chris Loupos
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Snap Inc. Vice President of Sales Jeff Lucas is leaving the company, the company confirmed this afternoon.

The departure, first reported by Cheddar, is one of several senior executives that have left the company in the year since its initial public offering.

Lucas’s departure comes just weeks after Snap reported better-than-expected earnings for the first time since going public March 2. Sources within the company told Adweek that Lucas is leaving to “pursue other opportunities.” However, the sources would not confirm whether he left on his own.

The departure is a part of a broader plan to distribute leadership across the company’s sales division as it transitions to a model more heavily focused on self-serve programmatic advertising. Lucas, who joined the company in 2016 from Viacom, was in charge of direct advertising sales at Snap but did not directly oversee the company’s transition to programmatic. (According to the company’s fourth quarter 2017 earnings, 90 percent of Snap ads are now sold through programmatic channels.)

As a part of that change, Lucas’s role will not be replaced. Instead, the company plans to elevate five regional sales executives who will report directly to Snap Inc. chief strategy officer Imran Kahn. Luke Kallis will remain as the West Coast head of sales, along with Sharon Silverstein in the central region. Brett Wein will now head up East Coast sales with Claire Valoti now leading all international sales after previously leading sales in the United Kingdom and Nordic region. The fifth person is Elizabeth Herbst-Brady, who will lead the strategic partnerships team which includes managing relationships with global agencies and other key accounts.

Asked about the recent string of departures, the source said Snap has gone through a “fairly significant shift” in the past year, as it nears its one-year anniversary of going public.

Following the restructuring, “Some people will choose to leave, other people may not,” a source said.

@martyswant Marty Swant is a former technology staff writer for Adweek.