Snapbots Descend on Europe as Snap Inc.’s Spectacles Debut Outside of the U.S.

Vending machines arrived in London, Berlin, Paris, Venice and Barcelona

Snap Inc.’s Spectacles have made their way across the pond, as the camera sunglasses were made available for purchase in Europe starting Friday.

Following a splashy announcement late on a Friday evening last September, Spectacles debuted in the U.S. last November, but only via Snapbot vending machines.

They were made all available to all U.S. users via the product’s website in February.

Starting Friday, Spectacles can be purchased via in Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, the Netherlands, Norway, Spain, Sweden, Switzerland and the U.K.

In addition, Snapbots will begin surfacing throughout Europe, starting in London; Berlin; Paris; Venice, Italy; and Barcelona, Spain (pictured below, respectively). Snap Inc. added that will add upcoming locations around 24 hours before landing, and the vending machines usually remain in those locations for about one day.

Spectacles are priced at £129.99/€149.99 (just under $170), and buyers will receive the camera sunglasses, a charging case, a charging cable, a cleaning cloth and a quick-start guide. The glasses are available in teal, coral and black.

A Snap Inc. spokesperson said in an email to Social Pro Daily:

We’re thrilled that Spectacles will be landing in Europe just in time for summer and can’t wait to see all of the creative ways that our community here will use them. David Cohen is editor of Adweek's Social Pro Daily.