Snap Inc.’s Yellow Initiative Will Provide Green to Mobile Media Startups, Creators

The accelerator fund is focused on storytelling

Snapchat Thursday announced the launch of Yellow, an accelerator fund aimed at startups and creators building media projects specifically for mobile devices.

Facebook has been running a similar program, FbStart, since May 2014.

Snapchat said in a blog post that it will select “a small group of individuals and teams from around the world” to take part in its inaugural three-month program, and they will receive funding, mentorship, access to industry veterans, space to work at the company’s headquarters (in Venice, Calif.)

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