Snap Inc.'s New Chief Business Officer Plans to Overhaul the Company's Ads Business

Can Jeremi Gorman scale the business?

When Los Angeles-based Snap Inc. began the search to replace Chief Strategy Officer Imran Khan, who left in November to start his own venture capital firm, the 8-year-old social platform/digital camera company was navigating growing pains both self-inflicted and market-driven.

The company was facing an exodus of top-level executives, having lost nearly a dozen since the middle of 2017. Meanwhile, it had struggled to grow its user base to meet Wall Street expectations—while fighting off comparisons to faster-growing social platforms like Facebook, Google and even Twitter.

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