Chinese search and internet giant Baidu will continue to act as Snap Inc.’s representative for advertisers in Greater China, Japan and South Korea following Monday’s extension of a sales partnership between the two companies that was originally struck in May 2017.
The two companies would not specify an end date for the extension.
Advertisers in those countries that go through Baidu will have access to all advertising formats on Snapchat, including Snap Ads, Story Ads, augmented reality lenses and filters.
Those brands can also tap real-time measurement from Snap or more than one dozen third-party measurement partners, as well as use the Snap Pixel for ecommerce
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