SMW 2011: Emerging Media and Women, The Power of Over Connecting

All eyes have been on women and media in NYC this week for Social Media Week While the all female panel in some way worked with blogs and content they all agreed the power of Twitter is yet to be fully released...

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All eyes have been on women and media in NYC this week for Social Media Week. Its interesting to hear the different perspectives, some women identify themselves as “mom bloggers” while others consider themselves active about their consumer interests. Businesses are flourishing around the various ecosystems around women in emerging media, but what’s interesting is how people choose to connect with one another.

Jory Des Jardins of Blogher touched upon social media and how there are various channels/ways to connect. Twitter was highlighted as one-way broadcasting which is why its the preferred method of publishing for celebrities. There was some discussion about content overload but the panel felt that there was still plenty of room for growth. While the all female panel in some way worked with blogs and content they all agreed the power of Twitter is yet to be fully released and pointed to #jan25 as an example.

Some key points that were covered:

  • blogging as new “publishing”
  • Twitter as an efficient platform for broadcasting
  • New sub-cultures within women media groups
  • New communication markets for consumers

Similarly to the panel with Pandora, the buying power of females as “heads of households” was highlighted as upcoming and still coming to fruition. Catherin Balsam-Schwaber of iVillage noted that blogging is merely the first step to entering or creating a business and many women are finding themselves following a passion they believe and developing a financial model around that. Similarly to yesterdays panel which described emerging media as “genderless” all panelists said the trends in the next year will pave 2012’s path to digital marketing.

Want to follow the panelists?

Lindsay Avner, Bright Pink @bebrightpink

Jory Des Jardins, BlogHer @blogher

Catherin Balsam-Schwaber, iVillage @ivillage

Natalia Oberti Noquera, Pipeline Fund @nakisnakis

Heather Mitchell, Unilever @suavebeauty