SMS Sends SOS

Is texting in trouble?

Wireless carriers will need to look for new bread and butter. Companies like AT&T and Verizon Wireless are likely a bit uneasy in the face of the recent proliferation of instant messaging apps on smartphones and a glacial growth rate of text messaging volume. The phenomena could deal a serious blow to the wireless business, which has come to rely on the high profit margins of text messaging.

One could argue that the writing has been on the wall since the introduction of Research In Motion’s BlackBerry Messenger service.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in