How Are Small Businesses Using Social Media? [INFOGRAPHIC]
Which social media sites are small to medium-sized enterprises (SMEs) using for business?
Facebook (as usual) leads the way, with 19 percent of SMEs favouring this platform, ahead of LinkedIn (14 percent), blogs (13 percent) and Twitter, with the latter being used by just 4 percent of these firms.
While 81 percent of small businesses see the value of using social media as a business tool, just 25 percent spend 6-10 hours per week on social media, and 14 percent don’t separate personal and professional updates on these channels.
This data comes courtesy of an infographic via Sage UK, who collated results from several sources to produce this visual as part of their small business guide to social media.
(Source: Sage.
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