SMBs Plan to Increase Digital Marketing Budgets (Report)

While small and midsized businesses don't have huge budgets, they are planning to invest more into digital channels, including social and mobile.

There are no universal solutions for marketing. Each business, regardless of its scale, needs to find a solution that best fits its needs and strategy. However, keeping watch on other enterprises and trends can give help lead you in the right direction. A study from all-in-one online marketing platform GetResponse examines the direction that small and midsized businesses plan to take this year.

The GetResponse study of 200 U.S.-based SMB decision-makers was conducted at the end of 2016 and provides insight into both the trends that lead the marketing industry as a whole and the specifics for SMBs.

Overall, 70 percent of the study participants said their digital and web-based marketing budgets will increase this year, and of that group, 30 percent are increasing their budgets “considerably.”

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