Smartphone and application use have become an addiction for many users. Some use dozens of apps and receive scores of notifications every day as a result. Data from mobile app developer Delvv demonstrates how users interact with apps and notifications in a crowded environment.
Of the 500 users surveyed by Delvv, 45 percent checked their smartphone 11 to 50 times per day, 12 percent checked 51 or more times per day and 23 percent noted that it was too many times to count. The frequency at which users view their phones isn’t surprising given the number of apps they use and the number of notifications they receive.
More than 65 percent of respondents have 25 apps or fewer on their phones, 22 percent have up to 50 apps and 4 percent have more than 75 apps. However, it’s quite telling that more than 95 percent of respondents said they use fewer than 25 apps on a daily basis. Users also don’t receive as many push notifications as you might think.
70 percent of respondents receive fewer than 10 per day, 15 percent receive 11 to 20 per day and just 14 percent receive more than 21 per day. Many users opt out of push notifications, largely because they aren’t relevant or lead to frustration.
In fact, almost 65 percent Delvv survey respondents said fewer than one-quarter of the notifications they received in a day were relevant. The same number of respondents find the majority of information, updates and posts they receive to be irrelevant, so apps are failing to deliver both in personalization and relevant content.
Personalization in all aspects will increase conversion and audience retention, so app creators need to get better at delivering the experiences users want.
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