The Secret To Success On Twitter: SMART Goals

smart goals twitter

“I want more Twitter followers!”

Does your Twitter goal sound something like this? Or maybe it’s “I want to be more influential on Twitter,” or “I want to sell stuff via Twitter.”

If you’re having trouble achieving your goals, and if they sound something like the examples above, there’s a reason: your goals are hazy. They’re only half-defined. And although you might think that “more followers” is a pretty OK goal, it’s not.

But rest assured, there is a way to set Twitter goals that will be successful. They just have to be SMART.

SMART goal setting can be applied to everything from personal development to business strategy, and it’s a great way to give your goals clarity.

SMART is an acronym that stands for various things depending on who you listen to, but for our purposes today we’re using Specific, Measurable, Attainable, Relevant and Time-Bound to help you define Twitter goals that work.

Let’s start with one of the most common goals I hear from businesses new to Twitter: “I want more followers.” Aside from asking yourself why – Is it to sell more products? Raise brand awareness? – this goal can be refined using the SMART system to become one that has a chance at being successful.


“More” Twitter followers. Talk about a general, unspecific goal!

Rather than saying more, think about the five Ws when coming up with your goal:

  • What: What do you want to accomplish?
  • Why: Why do you want to accomplish this goal?
  • Who: Why will be involved?
  • Where: Where is this happening?
  • Which (or how): What are the requirements/constraints to achieve this goal?

The more specific you can be, the more likely you are to achieve you goal. So instead of simply more Twitter followers, perhaps the goal should be restated as “I want my team to implement a marketing strategy that will earn more Twitter followers for my business Twitter account.” It’s not perfect yet, but it’s getting there.


If your goal doesn’t have measurement tied to it, it will be impossible to know whether you’re on your way to achieving it. Whether your goal is simple and can be measured upon completion, or complex and requires milestones, being able to measure progress is crucial.

Working with our above example, let’s add a measurable quality: “I want my team to implement a marketing strategy that will earn one thousand more Twitter followers for my business Twitter account.” OK. The goal is shaping up!


How realistic is it for you to gain a thousand new followers? If you have just 23 followers right now… it might not be all that attainable.

So instead of a thousand more followers, maybe you want to revise your number to 200 so that it’s something your team can actually achieve. It’s still measurable, as above, but it’s just a little more realistic for your current situation.


Ahh relevance. A relevant goal will matter to you and your business on Twitter. If it’s relevant, then achieving the goal on Twitter will help move the needle in your other endeavours.

Is 200 more Twitter followers a relevant goal? Maybe. But let’s add a little more detail about who these followers are to make it even more relevant: “I want my team to implement a marketing strategy that will earn two hundred more Twitter followers in my target audience for my business Twitter account.” That’s sounding better.


The last piece of the SMART goal setting puzzle is attaching a timeline to your goals. If you have a specific date in mind, you and your team will be more likely to work hard to achieve your goal by that date – without it, you run the risk of goals lagging or getting pushed to the side.