Digital Smart Devices Are so Pervasive Even the Cats Are Getting One By Phi Tran|January 7, 2014 Share By Phi Tran|January 7, 2014 Share There’s a fun cat toy on Kickstarter, and it’s promising to be the best companion for your furry little friend. I expect this device to make a lot of great YouTube videos. It’s a little round egg-shaped toy that’s capable of self-movement, motion detection, and mouse-like noises. Basically, it’s like a 3D laser pointer for your cat, minus the lighting effects, but somehow doesn’t light up. Egg is not another cat toy, it’s a cat companion. Egg responds to your cat’s play by mimicking a small animal’s erratic movement and sound Egg is rechargeable through your USB phone charging cord — never buy batteries again! Configure Egg to operate in different modes on your laptop’s interface The eggy cat companion is available for $31 if you head over to Kickstarter. Pledge $125 and you’ll get to give the designer advice on how to make it more suitable for yourself or your cat, who is probably reading this right now. Adweek Adweek