Small Games Make It Big on This Week’s List of Top Gainers by New Daily Users

Post-holidays, our weekly AppData list of top gaining games by daily active users (DAU) seemed full of familiar names, as players who had stopped playing to vacation returned to their old favorites and developers took a break. It’s time to declare that effect completely over, as this week’s list welcomes no less than 11 new entrants.

Take a look below. Note that one reason the games dominating the bottom half made it onto the list is that overall traffic is running low; the gainers in the same spots last week had gotten about twice as many new DAUs.

Top Gainers This Week – Games
Name DAU Gain Gain, %
1. FarmVille28,417,879+936,658+3.30
2. Mafia Wars6,631,394+562,689+8.49
3. Gangster City158,236+158,093+99.91
4. Little Warrior190,999+150,020+78.54
5. Birthday Cards2,432,037+144,741+5.95
6. Happy Island2,823,708+134,818+4.77
7. PetVille4,694,108+114,709+2.44
8. My Town386,033+92,975+24.08
9. 開心寶貝325,873+83,673+25.68
10. Texas HoldEm Poker5,634,183+78,186+1.39
11. UNO™284,511+64,368+22.62
12. Garden World301,909+39,981+13.24
13. 開心水族箱1,726,815+33,775+1.96
14. Treasure Madness930,223+32,865+3.53
15. Hug Me290,018+32,657+11.26
16. MiniPlanet79,671+30,026+37.69
17. Kingdoms of Camelot122,870+25,531+20.78
18. Vegas Slots30,054+25,332+84.29
19. Country Life2,412,524+24,324+1.01
20. Okey446,095+21,692+4.86

Starting at the top, you can disregard FarmVille; its userbase looks flat over a longer average timespan. But Mafia Wars, another older Zynga game, has enough of a bump in DAU to suggests it may be having another wind.

That’s less interesting, though, than the rest of the list, from number three, Gangster City, on down. For the sake of convenience, we’ll show the smaller games that made the list again below. You’re looking at a subsection of the above list: 3-4, 11, and 16-18.

Name DAU Gain Gain, %
3. Gangster City158,236+158,093+99.91
4. Little Warrior190,999+150,020+78.54
11. UNO™284,511+64,368+22.62
16. MiniPlanet79,671+30,026+37.69
17. Kingdoms of Camelot122,870+25,531+20.78
18. Vegas Slots30,054+25,332+84.29

Despite appearances, these games aren’t brand new, with the sole exception of Gangster City, which was just released by Playfish. Instead, they’re games released a month or more ago that are suddenly receiving interest.

Will they continue growing? Since these games also aren’t backed up by big-developer firepower, there’s no telling. The only two recognizable names in the lot are UNO developer GameHouse, which also does Scrabble Worldwide but isn’t terribly successful, and Watercooler, which makes Kingdoms of Camelot and a whole heap of lightly trafficked sports fan apps.

Chances are, another crop of new names will appear on next week’s DAU list. But buried in this week’s list is probably a future winner — the trick is just predicting which one.