Small Businesses Prefer Facebook Over Paid Search

This comes from a survey by Roost, which found that 71.4 percent of small businesses surveyed find social media more effective than paid search, cited by 15 percent.

And when asked which specific social media platform worked best for them, 84.1 percent of the survey respondents said Facebook — a 76 point lead over other social media included in the question, including the professional network LinkedIn.

Like Roost Chief Executive Officer Alex Chang said:

What we see with these results are that social media marketing is an incredibly valuable part of a local business’s arsenol for success.