Small Business Owners Aren't Using Instagram (Survey)
For most of the small business owners surveyed, social media seems too intimidating, and many admitted to not understanding how Instagram works
Small and midsized businesses with fewer resources and smaller social marketing teams usually allocate their resources carefully, which likely means focusing on fewer sites with larger audiences. With less overhead for social campaigns, small businesses could be more agile and take more chances. Yet most seem reluctant to take a chance on a non-core social network.
Marketing platform provider Manta polled 1,402 SMB owners about their use of Instagram, and 76 percent responded that they did not use Instagram to market their businesses.
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