Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

Smaato released its Q1 2016 Global Trends in Mobile Advertising report, which highlighted the growth of mobile ad spending from Q1 2015 to Q1 2016.

Mobile advertising platform Smaato released its Q1 2016 Global Trends in Mobile Advertising report, which highlighted the growth of mobile ad spending from Q1 2015 to Q1 2016. Specifically, Smaato said global ad spend on its platform increased 89 percent from Q1 2015 to Q1 2016.

Breaking this growth down by region, Smaato’s report showed the Americas had the highest ad spend growth, at 123 percent from Q1 2015 to Q1 2016. The Americas were followed by APAC at 65 percent ad spend growth and EMEA at 32 percent ad spend growth year-over-year.

Smaato Global Trends in Mobile Advertising 2016

When looking at global ad spending in specific app categories, Smaato found arts and entertainment apps accounted for over half of total ad spending on the Smaato platform in Q1 2016, at 52 percent.

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