Slump? What slump?

You’d think they’d be dancing in the streets after “Ice Age’s” weekend results, but it turns out that the box office slump is still with us – sort of.

As Box Office Mojo points out, “Overall, weekend business was again bustling compared to last year, up more than 30 percent and, in the process, propelling 2006’s total gross slightly ahead of 2005 through the same frame.”

Except, as Variety‘s Ben Fritz notes, “compared to 2004, however, this year’s B.O.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in