There’s paywalls and metered paywalls, and then there’s Slate Plus, the new membership plan from Slate. The New York Times reports that Slate readers can subscribe to the plan — which will give them special access to the site’s writers, ad-free podcasts, and admission to live events — for $5 a month or $50 a year.
Slate Plus is unique in that the entire website will remain free. It’s a smart idea because Slate is keeping casual readers’ attention, but tempting their most dedicated fans with a paid product.
David Plotz, Slate’s editor-in-chief, said Slate Plus was a natural move for the site. “Advertising remains central to our success, but we think we’d be better off if we were less dependent on it,” he told the Times. “We also think it’s important to give readers a stake in the journalism they value, which is why we’re asking them to pay for membership.”
Slate Plus launches tomorrow.