Slack Kicks Off Twitter Campaign to Raise Funds for Year Up

The nonprofit provides young adults, often underrepresented minorities, with professional, technical skills

Year Up estimates that 5 million adults in the U.S. are left out of the workforce due to lack of opportunities Year Up

Business communication platform Slack kicked off a Twitter campaign Tuesday to raise money for Year Up, a nonprofit focused on providing young adults, most often underrepresented minorities, with the professional and technical skills to get hired.

Slack is inviting Twitter users to share tweets about how their teams are coming together while working remotely, with the hashtag #WhenRemoteWorks, and it will donate$5 for each tweet received throughout the weeklong campaign, up to $200,000.

The campaign will be promoted via Slack HQ channels and a Promoted Trend on Twitter.

Slack also teamed up with issues-driven media company ATTN: to produce a video featuring its work with two nonprofits that have come up with innovative ways to support front-line workers: Masks for Docs and Frontline Foods.

Year Up estimates that 5 million adults in the U.S. are left out of the workforce due to lack of opportunities, and Covid-19 and its resulting stay-at-home orders widened that gap.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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