Skype Ads Target Twitter And Promise More ‘Human’ Conversations

In an ad campaign designed to encourage folks to ‘return’ to face-to-face communication, Skype is attempting to position itself as mankind’s “one way ticket back to humanity.” As their target audience appears to be folks who spend a good amount of time online, we’re wondering how many will want to be “video-ready” on a moments notice. And what’s the next step? “Outside ready” for real person-to-person interaction? Eek!