SkyMall Might be Relaunched

Will the friendly skies welcome it back?

Covers_HOL11_airline2.inddPeople hurtling through the sky in a tiny metal tube with wings, rejoice — SkyMall could get another run. Scott Jordan, CEO of ScotteVest —  producer of vests with way too many pockets —  has plans to relaunch the shuttered publication.

SkyMall was folded in January of last year after its parent company realized selling paper towel racks that double as phone chargers isn’t a sustainable business model. Jordan’s SkyMall will still have wacky products, but the focus will be on expanded content and items that consumers might actually want to buy.

“We’re

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in