Six Apart Gets Into Ad Net Game

NEW YORK Blog infrastructure provider Six Apart is looking to transform its business from technology into design, services and advertising.
 
The company is launching an ad network for the users of its TypePad and Movable Type blogging software to run ad campaigns on their sites. The network will concentrate on luring brand advertisers to smaller, targeted sites.
 
The approach is similar to FM Publishing’s, but Six Apart plans to offer advertisers broader campaigns that run on more sites than FM, which represents about 150 top blogging destinations.



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