Over the last decade, ecommerce company Alibaba Group has done a masterful job linking itself to Singles Day, drumming up excitement each year with a variety show countdown starring A-list celebrities, and scaling its humble beginnings as a coat sale to a $1-billion-an-hour retail frenzy.
This year, Alibaba promised its Singles Day “will be the largest-ever in terms of scale and reach.” It will be hard to top last year, in which it sold $25.3 billion in gross merchandise volume.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in