Just as Apple Intrudes, Sincerely's Photo-Printing Platform Racks Up Partners Like Path, Lonely Planet
It’s the moment that every entrepreneur both fears and anticipates. The hosting platform — be it Facebook, Google, Apple or Twitter — comes in with a competing product that could knock their nascent business off a pedestal.
This happened this week to Sincerely, the company behind popular Instagram photo-printing app Postagram, when Apple showed off a Cards app that lets iPhone owners mail cards featuring their personal photos to friends and family.
But Sincerely already had another strategy set in place.
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