Facebook PMD Simply Measured’s Social Analytics Integrated Into SPMD Shift’s Platform
Social analytics from Simply Measured, a Facebook Preferred Marketing Developer, have been integrated into the Shift platform, the Strategic PMD announced Monday.
Social analytics from Simply Measured, a Facebook Preferred Marketing Developer, have been integrated into the Shift platform, the Strategic PMD announced Monday.
Simply Measured provides social analytics across owned channels, as well as earned and paid media, and Shift offers a cross-network social advertising platform for brands.
Shift said in a blog post announcing the integration:
Shift already helps brands and agencies connect social data, advertising and marketing teams on one platform. By partnering with Simply Measured, clients will now be able to gain deeper insights into their paid, owned and earned social performance directly from within the Shift workflow.
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