Bookies Make Twitter Newbie @SimonCowell Odds-On To Beat @PiersMorgan In Followers By Year End

Simon Cowell (@simoncowell) has officially (and finally) joined Twitter, and has taken to the network with some gusto, using his new profile to taunt fellow The X Factor USA judges L.A. Reid, Paula Abdul and Nicole Scherzinger.

But it’s his barbed exchanges with former Britain’s Got Talent co-judge Piers Morgan that have brought the most attention, with the two ribbing each other’s respective popularity, and now bookmakers have made Cowell the overwhelming favorite to trump Morgan in Twitter followers by the end of 2011.

Cowell opened his Twitter campaign with a fairly typical ‘it’s really me!’ post, which was quickly retweeted and shared around the network, and it wasn’t long until he had picked up tens of thousands of followers.

This quickly brought him to the attention of Morgan, who began to mock Cowell about the two’s respective level of followers. Morgan enjoys taunting other celebrities on Twitter, and his back-and-forth ‘my show is better than you show’ ribbing with Alan Sugar takes place on a daily basis.

Morgan boasts almost one and a half million followers on Twitter, which is about five times that of Cowell, who has risen to a respectable 315,774 in 24 hours. Still, this hasn’t stopped bookies from making Cowell the 1:8 favorite to have more followers than Morgan by the end of 2011, with Piers given the relatively distant odds of 5:1.

Morgan’s odds might actually be worth a cheeky punt – as he notes, many celebrities on Twitter have a habit of hitting the ground running and then stalling for a while before taking off again. And with just 43 days to go until December 31, 2011, Cowell would need to accumulate over 27,000 new followers each and every day – and Morgan stay where he is – to catch him in time. Of course, Cowell is enormously popular around the world, but Morgan organically adds around 4,000 Twitter followers on a daily basis, which means Cowell is looking at 31,000 – or 217,000 every week – to get the job done.

The smart money is probably on Piers, at least for the duration of this year. After that, it shouldn’t be too long before Cowell has him very much in his rearview mirror.