Sierra Nevada Brewing Co. Still Toasting San Francisco Chronicle Article
From 1980 to 1982 in Chico, California, it was a struggle for the good folks at Sierra Nevada Brewing Co. The craft beer revolution had yet to foment and marketing something like a fruity Pale Ale was a tricky challenge.
But as is noted on the company’s Wikipedia page and again today via a piece in UK’s The Independent, everything changed when the San Francisco Chronicle gave the company some solid press coverage at the two-year mark:
“That was a shot in the arm,” says founder Ken Grossman.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in