SI Promoting Swimsuit Issue With Mobile Barcodes
Sports Illustrated’s widely anticipated swimsuit issue may need no introduction, but SI is heavying up promotion this year anyway, using mobile barcodes for the first time to promote the issue.
Print ads containing the promotional barcodes will begin to appear Jan. 25, two weeks before the issue’s Feb. 9 publication date. The ads will run in SI and other Time Inc. titles like Time, People and Fortune.
The barcodes also will appear on Las Vegas hotel room keys and in New York City subway car ads.
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