SI Goes Green

This week’s Sports Illustrated features a cover story (written by Alexander Wolff) on how global warming is affecting sports around the globe. Could the embattled mag be trying to save its rep by jumping on the issue of the moment?

It’s a nice try, but aren’t they about a year late to the glossy green party? (The fact that we just suffered through the coldest February in 113 years doesn’t help either.)

Furthermore, why put Dontrelle Willis, the Florida Marlins flamethrower who was accused of drunk driving this offseason, on the cover standing in a pool of water? (Ever catch that TV ad where people get pulled over for drunk driving and a wave of alcohol rushes out when they open their door?) Couldn’t S.I.

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