Showtime Turns to Social Media to Build Emmy Hype
Don’t know why they’re just figuring this out now, but cable network Showtime has announced plans to use Facebook and Twitter to help create Emmy buzz for their programming.
“Through social networking, we can now inform and communicate with awards voters instantly, providing them with valuable information that will provide easy access to Showtime programming in a user-friendly environment,” Richard Licata, executive vp of corporate communications, told The Hollywood Reporter. “Whether it’s a tweet about our streaming site and the availability of a new episode or a reminder that a balloting deadline is approaching, the pages will help you stay connected.”
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