Showtime signs first-look deal with... the Smithsonian Institution?
No joke. Showtime and the Smithsonian will be launching a joint venture called the Smithsonian Network, which will draw upon the Institution’s vast collections and staff for documentary programming. The catch is that Showtime gets right of first refusal on the projects, and if you’re making a documentary for another network, you might not be able to have full access to the Smithsonian, which, after all, is a public institution. From the NYT:
Under the agreement, the Showtime-Smithsonian joint venture has the right of first refusal to commercial documentaries that rely heavily on Smithsonian collections or staff, said Linda St.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in