Drama TV shows are known for turning out adrenaline-pumping trailers to keep viewers tuned into programs, so why not do the same with digital advertising?
Tomorrow, Showtime launches a mobile ad campaign to promote the upcoming season of Homeland, which premiers Oct. 5. The ad uses a feature called tactile effects (also known as haptic technology) that uses the motors inside a phone to trigger physical vibrations while a video plays.
The promo pushes a minute-long YouTube trailer and is set up with 60 vibrations that go off during the clip's suspenseful moments.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in