Should Your Agency Work for That Startup? Here’s a Flowchart to Help You Decide

How to tell the next big thing from a boondoggle

It's time for South by Southwest, which means hundreds of agencies and startups will be colliding in Austin, where they hope to make the marketing equivalent of a love connection.

But, as in romance, it's easy to end up making some regrettable decisions. As agency veterans know well, few of the "next big things" ever come close to their self-hyped potential.

So how do you ensure you're connecting with a startup that will be worth your time and effort? We've created the flowchart below to help you figure out if you've really found the next Twitter:


Written by David Griner and illustrated by Andrew Roberts.