Should TV Content Owners Fear Fair Use?

Opinion: Think of it as a strategy rather than an obstacle

When it comes to copyright laws, there is a grey area that many companies find confusing to navigate. “Fair use” in its most general sense is a copyright law intended to determine when unauthorized use of content infringes on the owner’s rights. But in this digital age, when content is literally everywhere, should content owners and advertising brands embrace fair use as a way to get more eyes on their content?

As more TV fans create short clips of their favorite TV moments, that content is often shared widely across the digital world, potentially gaining new fans.

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