Should The New York Times Have Issued This Press Release?

Some reporters were surprised to see that The New York Times issued a press release yesterday that touted its business coverage and stated that the business section, “continues to break vital news.”

Needless to say, reporters who noticed the release didn’t think “New York Times Breaks News” was exactly news.

“Even in-house publicity departments have slow days,” remarked TheWrap’s Dylan Stableford. So why did the company issue the release? Reached for comment, Times SVP of corporate communications Bob Christie told PRNewser:

This press release reminds readers and advertisers that The New York Times is the most respected and authoritative news organization that provides insightful, thoughtful analysis and news about the most important stories of the day, reported by the most respected columnists and journalists on the business beat.

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