Should Fintech Startups Start Shifting Social Media Funds to Traditional Media?

Opinion: Your audience is watching TV while browsing, but it is more likely to believe the guy on TV

Social media has in many ways revolutionized communication between businesses and their audiences. For financial technology and pretty much every other industry, social media is no longer just an extra step that gives you an edge over your competitors, but a must-have tool for marketing, customer service and public relations.

It’s reached a point where it’s laughable not to have a social media marketing strategy, and for a good reason: Statistica says 78 percent of U.S.

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