Should Facebook add a 'Call' CTA button on mobile ads?

Facebook has been adding call to action buttons, including a way for page owners to have one in their cover photo area, but there’s one call-to-action option that could be huge for mobile advertisers: Call.

Eric Holmen, the President of Invoca, feels that adding a call CTA button would be a huge help for direct response mobile advertisers. Holmen pointed out that businesses such as health and auto insurance providers reaping the most value from a call CTA button on mobile.

As Custom Audiences grows into a more mature offering, businesses could target ads based on phone numbers gathered in current lists.

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