Shop the Vote On Your Cell Phone
Access 360 Media is attempting to reach young voters with text messages about new celebrity PSAs from Maggie Gyllenhaal & CSI: NY’s Hill Harper, encouraging them to “Shop the Vote” next Tuesday.
What’s that? Shop the Vote bills itself as the “first digital out-of-home public service campaign designed to reach these critical citizens before November 4, in the environments that matter to them most: in stores, online and on their mobile phones.”
This is part of Access 360 Media’s effort to work with 18 in ’08, a young voter advocacy group dedicated to informing those who are voting for the first time this year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in