Shop at a Virtual Supermarket in a Subway Station with a Smartphone?

There are some mobile marketing campaigns that simply “wow” you. This is one of them. Tesco (AKA Homeplus) in South Korea is the second largest supermarket in South Korea. Their solution to competing with their larger (more supermarkets) competitor was to create virtual stores using large wall spaces in subway stations that are full-size photos of their supermarket products. Customers use thei smartphones to scan QRcodes to a virtual shopping cart. Once the order is complete, the items are delivered directly to them after they arrive at their homes.