5 Shocking Video Campaigns That Scare Viewers Into Action

There are a lot of ways to get people to help the environment, stop wearing fur, make healthier lifestyle decisions, support a cause or take action. However, nothing is quite as effective as shocking, appalling and scaring the bajesus out of people.

There are a lot of ways to get people to help the environment, stop wearing fur, make healthier lifestyle decisions, support a cause or take action. However, nothing is quite as effective as shocking, appalling and scaring the bajesus out of people. We’ve put together a list of 5 disturbing viral video campaigns that will shock you into action.

Before we get to the videos, I’d like to touch on the psychology of shock-value. When viewers see something totally shocking it sticks with them. Take, for instance, if a smoker sees a picture of a tar-filled lung or an esophagus with a gaping hole in it then it sticks with him (or her). Every time he gets ready to light up a cigarette he remembers that lung or that esophagus and thinks twice. That is how shocking video campaigns work as well. They show you an image or give you an idea that sticks with you. You mull it over again and again, especially when faced with a decision regarding the topic of the video, and ultimately you are inspired into action.

Check out these 5 video campaigns that attempt to sway your opinion and inspire you to take action using shock value. Do you think these campaigns achieve their goals? Do they inspire you to make changes in your own life and take action?

How to Cut Carbon Emissions

The 10:10 campaign is a project aimed at getting people to cut their carbon emissions by ten percent each year, starting this year. Have you put any thought into cutting your carbon emissions by ten percent in 2010? Be careful, if you don’t you might get blown up!

This video is great because it explains the cause, points out ways that you can cut down on your own carbon emissions, and adds a little shock value by blowing up anyone and everyone who isn’t onboard with the cause.

Fur Free

Do you wear fur clothing or accessories? If you do, you may thing again before buying another fur coat after seeing this video. Totally shocking and disgusting, this Anti-Fur Coalition video shows a woman searching in her fur bag for her cellular phone, and what she finds isn’t pretty.

Childhood Obesity, Break The Habit

I don’t have kids yet, but when I do I will never, ever let them eat fast food. At least, not after seeing this anti-obesity PSA from Precinct Studios in Australia. The video equates burgers and junk food with shooting heroin and it is really, really creepy and shocking. What parent would be able to feed their child fast food after watching this? “You wouldn’t inject your children with junk, so why are you feeding it to them?”

Save The Rainforest

If someone told you that Nestle bought palm oil from companies that destroy the rainforests it might go in one ear and out the other. But if you saw a video of a guy opening up a KitKat bar only to take a bite out of an Orangutan finger then you may be more likely to remember the message and take action. This video campaign by Greenpeace did it’s job, and Nestle issued a statement agreeing to stop purchasing products from companies that harm the rainforests.

Clean Water

A clean-water PSA produced by the Church of Sweden is shocking people left and right. It shows a mother feeding her baby a bottle full of dirty, disgusting water. Is it enough to get people to take action? According to AdFreak the video, which was released earlier this year, inspired thousands of text-based contributions. Does this video inspire you to take action to help clean the world’s water supply?