NPR Tries to Extract Lessons from Rapper's Fake NYT Article Stunt
Earlier this month, New York Times reviewer Jon Caramanica’s name was taken in vain by Queens rap artist Shirt. The musician mocked up a fake article with the journalist’s byline and e-circulated it as an upside-down way to promote his personal brand.
Today, Brooklyn-based writer Kris Ex very intelligently dissects the lessons in a lengthy NPR.org blog post. There’s no doubt Shirt derived a ton of publicity from the bizarre maneuver. But what does the PR stunt mean more broadly, if anything? Notes Ex:
While Shirt’s stated goals are art and promotion, the rapper (perhaps unwittingly) has made telling commentary about the hip-hop journalism playing field.
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