Shilling for a 'Good' Cause

Good Magazine and Pepsi have recently launched a partnership to provide funding for “people, businesses, and non-profits with ideas that will have a positive impact.” Normally, we here at FBLA aren’t much for corporate shilling — especially for something that sounds so vague and wishy-washy — but this month the public space advocacy group cicLAvia is up for a grant, so we figured we’d chime in. CicLAvia wants to shut down seven miles of L.A.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in