Shhhh! Don't Tell Anyone: Whisper, Secret Apps at SXSW

Marketing in age of anonymity

Clandestine apps are having a SXSW moment, with Whisper and Secret in Austin discussing how they are putting the anonymity back into online. On the surface they have similar uses: Users post short messages that are often funny and revealing and sometimes scandalous.

Whisper co-founder Brad Brooks was in Austin this week for the interactive portion of SXSW, and Secret co-founder Chrys Bader was here too. In fact, Secret has a website dedicated to SXSW.

The apps include an element of privacy since anything users post is not attached to a true identity.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in