Snaps up, a female-targeted Web site published by the Los Angeles, Calif.-based AtomicOnline, announced it has acquired for an undisclosed amount.

The nearly ten-year old SheKnows will add the expectant mother-aimed BabyHold to its growing stable of niche parenting properties, which include,, and BabyHold boasts of an extensive database of potential baby names, along with information on their origins. also features parenting content, as well as sections on entertainment, beauty, and sex, among others. Current sponsors include Kashi and Wal-Mart.