Shazam to Deliver Second-Screen Support for Super Bowl Ads

A year ago, the sound-recognition app Shazam launched its efforts to recognize television content during Super Bowl XLVI. For this year's Super Bowl, the company hopes to push farther into so-called "second screen" marketing with a new spate of interactive ads.

A year ago, the sound-recognition app Shazam launched its efforts to recognize television content during Super Bowl XLVI. For this year’s Super Bowl, the company hopes to push farther into so-called “second screen” marketing with a new spate of interactive ads.

“85 million people have Shazam on their phones. What if they could use it to get more information about the ad or the show itself? You might want more information, you might want the nearest store location, or you might even want to buy the product on the spot,” explained David Jones, Shazam’s executive vice president of marketing.

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