Facebook Preferred Marketing Developer and marketing cloud technology provider Unified added some cloud computing muscle to its executive ranks, as former ServiceMesh chief technology officer Shawn Douglass is the company’s new CTO and president, big data and analytics.
Douglass will be responsible for delivering on Unified’s marketing cloud technology strategy, scaling its software-as-a-service offerings and extending its presence in cross-platform data management, analytics and reporting.
Prior to ServiceMesh, he served as founder and managing director of EMC Ventures, and he also worked with Digital Island and Loudcloud.
Unified co-founder and CEO Sheldon Owen said in a release announcing Douglass’ hire:
Fortune 500 marketers are generating immense amounts of data on a daily basis, but they have yet to unlock the value of that data. Shawn’s experience in big data, combined with our market-leading technology platform, will create unprecedented value for brand marketers and their agency partners. In addition, Shawn’s strong track record of business and technical leadership in cloud computing gives Unified a unique competitive advantage as our growth continues to accelerate.
CMOs (chief marketing officers) struggle with the volume and complexity of the data they generate from successful marketing campaigns on Facebook, Twitter and LinkedIn. A paradigm shift is underway in which marketing technology is being connected into a larger ecosystem, and that intersection and intelligence are incredibly valuable. Top agencies and brands rely on Unified to aggregate and activate all social data into one platform to drive ROI (return on investment) from their social marketing efforts and maintain an edge. Unified’s technology is becoming the industry’s standard for making sense of that data, and I’m unbelievably excited to join the team.