UPDATED: Shark Week scares up engagement, buzz on Facebook

One of the most popular promotions on the Discovery Channel — Shark Week — swept through Facebook. The official page for Shark Week grew in leaps and bounds, both in like totals and people talking about this, according to PageData analytics. From Monday, Aug. 5 (the first day of Shark Week), through Thursday, Aug. 8, the official Facebook page for Shark Week gained 99,592 fans. The biggest jump came Aug. 5, when the page acquired 33,488 fans.

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