Sharing TIME Articles from an iPad is Very Difficult

The August 15, 2011 issue of TIME magazine has a great infographic in its Economy section. In fact, I’m going to refer to it in a future item here. The topic now, however, is my inability to share the information easily and attribute it properly to TIME. The content is behind TIME’s “All Access” pay wall and available through the TIME app in my iPad as well as through the web on my desktop.

There is no sharing mechanism at all in the TIME app. Nor is there some frame of reference (e.g., page number) to refer to. The desktop access to TIME includes some sharing mechanisms: Email, LinkedIn, StumbleUpon, Reddit, Digg and Del.i.cious. However, the web version of the article behind the pay wall does not include the great infographic. Only the brief text portion of the article is available.

The end result is that it is very difficult to share the article with apporpriate attribution. The difficulty in sharing information also means that TIME does not attract potential new subscribers to their content.